Copy that sells starts with a question
The first sentence
If the first sentence is about you, the second one usually goes unread.
The test
Read it out loud. If it sounds like a brochure, rewrite it until it sounds like an answer to a question.
If the first sentence is about you, the second one usually goes unread.
Read it out loud. If it sounds like a brochure, rewrite it until it sounds like an answer to a question.